Posts tagged “facebook

Real Women in Photographs

Posted on February 10, 2014

Photo: Getty Images via The New York Times

Photo: Getty Images via The New York Times

The typical stock images of women have been stereotypes. There’s the serious, bespectacled businesswoman in a suit, the smiling mother pouring her children milk, or the frazzled, have-it-all mom in a suit who has a cell phone in one hand and a baby in the other. But there’s rarely anything beyond those extremes in advertisements and magazines.

Facebook executive and Lean In author Sheryl Sandberg thinks this is hurting women and today she’ll announce a partnership with Getty Images to present a collection of stock pictures that present women and families in more empowering ways. Called the Lean In Collection, the photos include female surgeons, hunters and soldiers, as well as skateboarding girls and hair-braiding dads.

Sandberg told The New York Times:

“When we see images of women and girls and men, they often fall into the stereotypes that we’re trying to overcome, and you can’t be what you can’t see.”

According to today’s NYT story:

The partnership comes during a renewed national conversation about women and work, spurred in part by the success of Ms. Sandberg’s book, “Lean In: Women, Work and the Will to Lead,” and Hillary Rodham Clinton’s possible presidential campaign. Its message has the potential to reach a wide area of society, through Getty’s 2.4 million customers who pull from its library of 150 million images.

There is an appetite for the images: The three most-searched terms in Getty’s image database are “women,” “business” and “family.”

“One of the quickest ways to make people think differently about something is to change the visuals around it,” said Cindy Gallop, who started the United States branch of Bartle Bogle Hegarty, the advertising agency. “The thing about these images is they work on an unconscious level to reinforce what people think people should be like.”

The partnership is a way for Lean In to broaden its reach after criticism that Ms. Sandberg’s advice is relevant only to women in corporate America and that she places the burden of breaking through stereotypes on individual women instead of on workplaces and society.

A portion of the proceeds from sales of these images will go toward Getty grants for images showing female empowerment and toward the mission of, a source of inspiration and empowerment for women seeking to fulfill their ambitions.

What sort of images would you like to see in this collection? Do you think visuals are enough to change the way people view women and family? Why or why not? And in what sort of ways do you think that groups like can or should support women?


Swimming With The Great White Shark

Posted on November 6, 2013

I was at my desk earlier than usual today so that I could interview legendary golfer Greg Norman. A top-ranked player in the 1980s and 1990s, Norman is known by his nickname “The Great White Shark,” in part because of his aggressive style of play, but also because you can find a lot of those toothy predators around his native Australia. Reebok helped him develop the shark logo and brand during his golf heyday and he has since expanded it to include about 20 different businesses, from golf course design, to eyewear and a wine label too.

I always enjoy talking to creative and entrepreneurial people who pursue their passions and (most importantly) execute those pursuits well, no matter what the market, or other people say. I also confess to being a bit mystified by people like Greg Norman, or actress Gwyneth Paltrow, who have been able to sell people a lifestyle or products based on whatever their brand may be. So I got off the phone with Greg Norman this morning and was really, truly inspired by his accomplishments. Then, I had a little brainstorm that I took to my Facebook page. Granted, I was being slightly tongue-in-cheek (maybe), but I asked my Facebook followers to help me develop a brand, logo and lifestyle that I could sell to the people, a la Norman or Gwyneth. The immediate feedback was that whatever it was, it had to have some element of Frenchness to it. But I pointed out that because I’m based in the South physically (only mentally do I drift along the Seine…for now), it needed to have a Southern element.

So I submitted this to them: Deep Fried French.

Deep Fried French was very well-received, so I reserved the domain name. What I’ll do with it is anyone’s good guess, but my Facebook brain trust is guiding me toward ideas that may (or may not) result in a site of some sort, someday (maybe). What I know is that the demand for something Deep Fried and French is there. I also know that I’ve hired some people (sort of) who have developed the Sheryl Sandberg-esque corporate motto of “Jean In” which has a nice ring to it. It says “casual, but purposeful” which is what I try to go for all in endeavors.

Won’t you Jean In with us?

If you have any recommendations about what may or may not be a good idea for this endeavor, please send them my way. Or, if you’d like to share your thoughts on brands and lifestyle ideas that resonate with you, please do share your wisdom in comments.