Swimming With The Great White Shark
Posted on November 6, 2013
I was at my desk earlier than usual today so that I could interview legendary golfer Greg Norman. A top-ranked player in the 1980s and 1990s, Norman is known by his nickname “The Great White Shark,” in part because of his aggressive style of play, but also because you can find a lot of those toothy predators around his native Australia. Reebok helped him develop the shark logo and brand during his golf heyday and he has since expanded it to include about 20 different businesses, from golf course design, to eyewear and a wine label too.
I always enjoy talking to creative and entrepreneurial people who pursue their passions and (most importantly) execute those pursuits well, no matter what the market, or other people say. I also confess to being a bit mystified by people like Greg Norman, or actress Gwyneth Paltrow, who have been able to sell people a lifestyle or products based on whatever their brand may be. So I got off the phone with Greg Norman this morning and was really, truly inspired by his accomplishments. Then, I had a little brainstorm that I took to my Facebook page. Granted, I was being slightly tongue-in-cheek (maybe), but I asked my Facebook followers to help me develop a brand, logo and lifestyle that I could sell to the people, a la Norman or Gwyneth. The immediate feedback was that whatever it was, it had to have some element of Frenchness to it. But I pointed out that because I’m based in the South physically (only mentally do I drift along the Seine…for now), it needed to have a Southern element.
So I submitted this to them: Deep Fried French.
Deep Fried French was very well-received, so I reserved the domain name. What I’ll do with it is anyone’s good guess, but my Facebook brain trust is guiding me toward ideas that may (or may not) result in a site of some sort, someday (maybe). What I know is that the demand for something Deep Fried and French is there. I also know that I’ve hired some people (sort of) who have developed the Sheryl Sandberg-esque corporate motto of “Jean In” which has a nice ring to it. It says “casual, but purposeful” which is what I try to go for all in endeavors.
Won’t you Jean In with us?
If you have any recommendations about what may or may not be a good idea for this endeavor, please send them my way. Or, if you’d like to share your thoughts on brands and lifestyle ideas that resonate with you, please do share your wisdom in comments.